Goldwell Kerasilk Reconstruct Split Ends Recovery Concentrate

What it is: A highly potent, feather-light serum that goes on easily and absorbs quickly.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
– Dryness
– Color Safe
– Flaky/Dry Scalp

Key Benefits:
– Soothes
– Rebalances
– Nourishes

Formulation: Serum

Highlighted Ingredients:
– Biomimetic Peptide: Enhances hair health.
– Olive-Oil-Derived Ceramides: Improve overall scalp health and nutrition.
– Specialty Watercress and Indian Cress Extracts: Support cell turnover.

Clinical Results: In a consumer-perception study conducted on 50 respondents:
– 92% of women said their scalp felt healthier, less irritated, and nourished after just 1 week
– After 2 weeks, 95% of women claimed their hair felt and looked healthier and more manageable
– After 1 month 95% women said their scalp felt soothed and less dry

What it is: A light, dual-action whipped cream that detoxifies the scalp of buildup and impurities while providing residue-free hair conditioning and scalp balancing.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
– Dryness
– Color Safe
– Flaky/Dry Scalp

Key Benefits:
– Detoxifies
– Rebalances
– Conditions

Highlighted Ingredients:
– Papain and Bromelain: Fruit enzymes that gently slough off dead skin cells.
– Beta Hydroxy Acid (BHA): Gently exfoliates dead skin cells.
– Coconut, Jojoba, and Kalahari Melon Oils: Provide essential hydration for hair and scalp.

Clinical Results: Consumer perception study conducted on 43 respondents immediately, after 24 hours, 1, 2, and 3 weeks, and 1 month of product usage:
– 95% of women immediately felt their scalp was cleaner and hair was more conditioned
– 95% felt their scalp was exfoliated after 24 hours
– 93% felt scalp was fresher, soothed, and healthier after just 1 week
– 93% felt their hair and scalp were more moisturized and hydrated after 1 month of use